Finding the right person to fill an open role with your company can be a challenge. But even when you locate them, you might need to sell them on the organization. The latest generation of workers wants to feel like the company they work for aligns with their values and that they can make an impact.
So, that means you always have to be ready to sell your company and show how it benefits society as a whole. This concept can help you generate more interest in open positions and attract candidates who really care about the work they do. Explore our five tips to craft a candidate pitch that appeals to all who hear it.
What is a Candidate Pitch?
A candidate pitch, also known as a recruitment pitch, is a clear and succinct statement offered to a prospective new hire to inform them of the position and company. The goal of this pitch is to capture their interest. It should also encourage them to submit an application or consider an offer. By crafting and using a recruitment pitch regularly, your team can emphasize the value of the company and what it contributes.
Ways to Improve Your Candidate Pitch
As you consider how to pitch the company and open roles to a potential candidate, you can incorporate these five tips.
Tell a story
People respond more effectively to stories, as the information presented in this way is more memorable and relatable. As you craft your recruitment pitch, think about the narrative you could weave around the start of the business and how it has reached the point it is at today.
You might also think about incorporating elements of existing team members’ stories. For example, if you have an employee who has moved up from a lower level to a higher one, tell that person’s story. Demonstrate the opportunities for professional growth and development and investment in each individual’s potential and skillset.
Highlight unique selling points (USPs)
Every business has its own unique selling points. Your candidate pitch should emphasize these clearly. Describe what sets your company apart and what members of the workforce get to experience as part of the organization. You could also highlight some of the elements of your business that align with candidate values. Examples include any investments into inclusion, environmental sustainability or opportunities to advance.
Take advantage of resources
In today’s tech-heavy world, it’s worth taking advantage of all available resources. Artificial intelligence (AI) platforms are ideal for creating first drafts of content, including a pitch to sell potential candidates on open roles within your business. Input the information you have and see what you get. It’s easy to make adjustments where needed, and you’ll likely save some time on the first go-around.
Customize the content to your audience
As you craft a candidate pitch, consider the people who might apply for open roles. What do these individuals have in common with one another? Do they share certain skills or experience? Customize your pitch to what those people might be interested in hearing about the company.
Include a call to action
Make sure candidates know what the next steps are in the process with a clear call to action at the end of the pitch. If you’re discussing open roles, provide information about where to find additional details and how to submit an application.
Are you looking for additional resources to streamline your hiring efforts? ApplicantStack is your go-to, offering applicant tracking and candidate management tools that keep everyone on the same page. Whether you’re building a new time, backfilling an open role, or hiring regularly, you can count on this solution to make it easier to find and bring on talent. Give it a try (it’s free)!
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