As I review open jobs in this tough economy, they seem to be more specialized and require narrower experience and education, making identifying and hiring qualified talent even more difficult. As part of a Talent Acquisition team, Human resource Department or Staffing Firm, we recruiters need to start doing a better job of leveraging our hiring managers’ networks and contacts as well as our own. Hence, It’s Not “What” You Know, But “Who” You Know!
As we create a profile and build connections on Social Network Sites, we need to be sure we are connected with all of our hiring managers, so we also become instantly connected to their networks. We need to encourage hiring managers who don’t have profiles on social media sites or don’t have expansive networks to start building them. We can show them how to do it in a one hour webinar and illustrate the value of these networks – not only for hiring, but also for sharing best practices, asking for advice and getting ideas.
When a job comes open, are you utilizing your network and your manager’s network to advertise the position? Just think about how many people you can target if you personally have 100 connections and your connections each have 50 plus connections. As an added bonus, these network audiences are probably more targeted since they are usually professionals we have worked with or for in a similar industry. This is a great way to identify passive qualified candidates as well! If the individuals in these networks aren’t interested, they may pass the posting along to someone who might be.
Hopefully, your applicant tracking system, if you have one, can simplify posting your open positions to your social media sites likes Facebook, LinkedIn and Twitter. The jobs typically post as a status update on your site and you can reach thousands of contacts at the same time for free! We are receiving very positive feedback from our ApplicantStack customers who are utilizing this free benefit available in our software!
Another suggestion, if you have the resources available, is to start cold calling and reaching out to these connections. If you’ve never done it – or thought you’d never have to do it – now’s the time to start. It’s a lot easier than you think and can be met with great success. Write yourself a 30 second elevator speech, practice on some co-workers, and start making calls to those connections (passive candidates). The script is helpful to make sure you are saying the right things and asking the right questions.
We also need to remember, that the Generation “what-evers” that we will probably end up hiring use social networking on a regular basis. They grew up in the social media and technology age and it has become part of their culture. In fact, they probably seldom read newspapers or trade journals anymore because they can find all of the information they need on the web. This is a great topic for another blog… so look for more information on this topic coming soon!
Do you have a social networking success you would like to share?