The pool of applicants for home care jobs is growing exponentially – as is the demand for candidates. The Bureau of Labor Statistics cites a job growth rate of 41% between 2016 and 2026; over one million jobs will be added to this field. Home care jobs are growing at a more rapid rate than any other type of career. And as demand increases, competition for the best home care providers will get tougher. How can you stand out from the crowd?
Optimize Your Listing for Home Care Jobs
Crafting a captivating job listing is a combination of art and science. You want to be specific about your own expectations, so you aren’t recruiting candidates who aren’t willing to do the job. You also want to make sure you’re mentioning the factors that matter most to those seeking home care jobs.
What You Want
First, be clear in your job description. Are you looking for part-time or full-time employees? Seasonal, temporary, or long term? Will home care aides work with several people of various ages and capabilities, or will they focus on just one or two clients?
Note any physical, educational, or experiential prerequisites so as to eliminate unqualified candidates before they begin the application process. Explicitly state any necessary knowledge, skills, and abilities (KSAs).
What They Want
In today’s job market, both parties have to bring something to the table. With so much demand for home care jobs, the benefits and bonuses you offer your staff can set you apart from other employers. According to recent studies (learn more here and here), the most important indicators of job satisfaction among home care workers include:
- A consistent, predictable number of hours
- A flexible work schedule
- The ability to work independently
- Employer-provided health insurance
- The ability to develop a long-term relationship with a patient
If the home care jobs you are offering provide these benefits, emphasize them in your job post. Knowing that you provide the things that are most important to your prospective applicants will help your job posting resonate.
Where to Post
Even the greatest ads for home care jobs won’t gain any notice if they aren’t posted in the right places. Where are candidates looking for home care jobs? According to CareerBuilder, candidates use an average of 16 resources during their job search. Make sure you have your job posted in these key places.
Your Careers Page
Candidates will use your Careers page not only to find information about open home care jobs, but also to get a better sense of your company culture. Your Careers page can be your “secret weapon in the war for talent.” Put significant time and resources into designing it. Include information about career paths, opportunities for advancement, salary ranges, prerequisites, and corporate culture. Use videos and images to paint a picture for prospective applicants. At some point, the vast majority of applicants will visit this page (even if they find your job through another board or site), so make sure you’re wowing them.
There are literally hundreds of job boards out there, from major players like Indeed and Monster.com to industry-specific sites like HealthCareJobsite and HealtheCareers. (Although these sites emphasize the health aspect of home care, they also offer listings for general home care jobs.) Leverage an applicant tracking system to mass-post job listings to all of the relevant boards with just a few clicks.
LinkedIn is the primary player in this category, although you may want to consider posting your job to Facebook as well. On LinkedIn, you can broaden or narrow your selection criteria by choosing more or fewer job functions and industries. If your job posting isn’t performing well, open it up a little by adding categories. You can renew your posting every two weeks, so it shows up at the top of the listings when applicants search for similar jobs.
Finding and recruiting candidates for home care jobs can be difficult. Be honest and thorough in your job description and post your job where your candidates are looking, and you’ll soon have scores of qualified resumes in your applicant tracking system.
One of the hardest things about investing in a new technology is understanding how, exactly, it will impact your company. In short, is this purchase going to be worth it? Is it going to make things easier for you, or will it be costly and difficult to implement? What kind of a return on investment will you get from this purchase?
At ApplicantStack, we completely understand this mindset. After all, there are dozens of products out there promising to save you time, hassle, and money. We’re not interested in empty promises. We’re interested in the facts. We developed this cost-per-hire calculator so you can actually see the projected return on investment for your company.
Like most data systems, the most accurate input yields the most accurate output. So before you start filling out the cost-per-hire calculator, collect some data. Consider the one-time and recurring costs you put in when recruiting new employees. Then, let the Cost-per-Hire Calculator do its magic.
What Does the Cost-Per-Hire Calculator Show Me?
The cost-per-hire calculator computes several figures based on your information. Here’s what you’ll learn.
Current Cost Per Hire (CPH)
Cost per hire is the total amount you spend to find, recruit, and sign each new employee. There are two primary factors involved in this number: internal expenses and external expenses. Internal expenses include organizational costs paid for within your company, like HR salaries. External expenses are paid to outside vendors like job marketing boards or hiring agencies.
How Much You Could Save
This is your projected cost per hire after you implement ApplicantStack. The cost-per-hire calculator examines your overall data to compute exactly how much money your company could save annually. Many of our clients see savings of 10% or more, and these savings compound over time as employees become fluent with the easy-to-use software.
Labor Cost Per Hire
This is the amount you’re spending on employees, recruiters, or other agencies for each new hire. It includes the wages paid for the many hours spent reviewing resumes, scheduling interviews, and corresponding with candidates. An applicant tracking system reduces this number by automating many of these tasks.
Advertising Cost Per Hire
The amount you spend on advertising also contributes to your total CPH. The Society for Human Resource Management’s (SHRM’s) Talent Acquisition Benchmarking Report found that 68% of companies use paid job boards to find new hires. Some use print, radio, and even television advertisements to make their job openings known. These all add to your advertising costs. Many applicant tracking systems cut down on these costs by offering access to paid job boards and social media sites, including LinkedIn and Facebook.
Also called the submission-to-hire ratio, your hiring rate is the percentage of applicants who are offered and accept a position. If you received thousands of applicants and only hired three new people, you’d have a very low hiring rate. A lower hiring rate can indicate that your prescreening methods aren’t effective; too many unqualified people are applying. In contrast, a high hiring rate could mean you’re receiving fewer applications, but they come from more qualified candidates. ApplicantStack helps you find the candidates you want by screening out the less qualified and posting your job where it can be seen by the right people.
Recruiting Time Per Hire
How much time does it actually take for you to hire a new employee? If you’re receiving a lot of applications, it’s going to take your team a long time to go through them. ApplicantStack uses online scheduling, pre-application questionnaires, resume ranking, and automatic email responses to reduce your recruiting time per hire, which ultimately saves you money.
Ready to try it? Our new cost-per-hire calculator uses a unique formula to help you determine your current hiring costs – and how much you could be saving with ApplicantStack. Check it out here.
Despite your best efforts, you’re going to run into roadblocks when you’re recruiting. Analyze your hiring funnel to locate and assess these roadblocks. Then, find the recruiting solutions you need to optimize the process.
In many cases, the delays may appear to be the fault of your personnel. Do these scenarios sound familiar?
- The manager isn’t responding to the resumes I send.
- It takes us almost 4 weeks to schedule interviews with the interview team.
- The approval manager sat on the new personnel requisition for several weeks before we could post the position.
- It takes forever to manually post our positions to targeted job boards.
- It takes us several weeks to screen all of the candidates we receive.
While these hurdles could be cleared with a better, bigger, or more responsive team, you don’t have to fire your staff to find recruiting solutions that can streamline your process. To understand the need for a solution, you need to examine the scope of the problem.
How Much Is It Costing?
Here’s an example. You’ve had a Project Manager position open for a little over 90 days. Your delay in filling the position has stopped the progress and completion of an important project, forcing you to go past the promised date of delivery. If your rate is $175 an hour, those 90 lost days of revenue would total $126,000 for just one unfilled position. Even more importantly, you run the risk of losing additional business to a competitor.
Find Your Roadblocks
Do you know which steps in your process are slowing or halting your hiring decisions? Some of the most common blockages include:
- Creating and approving a well-written job description.
- Posting new jobs to a variety of job boards.
- Getting resumes in front of the hiring manager.
- Reviewing candidate resumes.
- Communication between interviewer and interviewee.
- Lengthy response time between applicants and hiring managers.
Take a few weeks or months to track and analyze key recruiting metrics, so you can see where the process stalls.
Recruiting Solutions Can Help
A cost-effective web-based applicant tracking system (ATS) gives your team the flexibility and time to focus on the most important issues. An ATS automates many of the steps currently slowing down the hiring process. These recruiting solutions shorten the hiring cycle significantly by opening, approving, and posting job openings in less than a day. Your candidate pool is improved via pre-screening questions. Your hiring managers can manage and communicate with applicants via the system. Want proof that these recruiting solutions actually work? An applicant tracking system gives you instant access to those same key recruiting metrics you’ve been measuring, so you can watch as retention rate and revenue increase while time-to-hire and turnover rate decrease.
Automation tools are the recruiting solutions every business needs – even small businesses. Leverage the unique abilities of an applicant tracking system to optimize your hiring funnel and overcome the pesky roadblocks wasting your time and money.
The current hiring landscape is vastly different than it was just ten years ago. Gone is the 9-5 workday. Gone is the standardized application process. Gone is the time when employees worked for years in the same position at the same company.
Today’s employees find new jobs through social media and word of mouth – not by handing out resumes printed on expensive paper. One survey found that 85% of all jobs are filled through networking. In this modern era of job recruiting, which rules no longer apply? If you hear these statements, your recruiting team is on the wrong track.
“The Recruiting Team Will Be In Touch.”
If what you really mean to say is, “If you haven’t heard from us, you haven’t gotten the job,” then your recruitment mindset is stuck in the ’80s. Social media recruiting expert Andy Headworth bemoans the lack of respect given to today’s applicants. Consider this: one bad experience can cost you hundreds of potential candidates. If your company fails to communicate promptly and courteously with a candidate (despite the many tools out there that make automatic, personalized responses easy and convenient), you’ve left someone angry and frustrated.
Now, let’s say that person takes to social media to vent about his poor experience. According to Harvard Business Review, those negative reviews seriously injure your reputation and even increase your cost per hire by 10% or more. There’s no excuse for a lack of communication with – and consideration for – your applicants.
“If You Don’t Meet the Criteria, Don’t Apply.”
Sharlyn Lauby of the HR Bartender blog notes that during the Great Recession, companies added criteria to the knowledge, skills, and ability (KSAs) needed to apply to jobs. Now that jobs are widely available again, do recruiting teams need to lower expectations a bit? Lauby argues that the better option is to “make investments in employee training and development.”
Others, including Headworth, believe that recruiters should push back on unnecessary requirements. He works “on the premise of always recruiting for 70/75% of the skills needed.” For Headworth, cultural fit is more important. New hires can learn on the fly, but you can’t teach culture.
Whichever viewpoint you subscribe to, a recruiting team should be able to look beyond certain skills to find the potential in a new hire. Of course, there are some ‘must haves.’ Candidates shouldn’t apply to be a nurse if they don’t have a nursing degree. But many of those ‘nice to haves’ are currently used as exclusionary criteria – to the detriment of the employer.
“Follow the Interview Script.”
We get the appeal of this. After all, you can’t compare and contrast candidates’ answers if they aren’t asked the same questions. But there’s a trick to a masterful interview. HR Blog Fistful of Talent calls it the “secret weapon of candidate interviewing.” You need to listen more than you speak.
The most revealing interviews don’t come from drilling a candidate on employment history, education, and past projects. You’ll learn the most about a candidate if you have a conversation. This could take several forms, from chatbots to social media to video interviews.
Learn to use silence effectively. If you’re not saying much, your applicant will jump in. And what he or she has to say could show you much more about how that person’s brain works than a traditional interview.
So What Should You Hear?
The power dynamic in hiring is becoming more balanced. Recruiting teams can no longer simply demand that applicants “show their stuff.” In return, applicants know what they’re going to get if they choose to join up. Companies need to sell themselves.
In the past, hiring managers and candidates have had a teacher/student type of relationship. One person clearly had the upper hand (and the power to pass or fail the other person!). Today’s relationship is more like a blind date. You’re just two parties hoping there might be a spark between you. Any good relationship starts with mutual respect. The language your recruitment team uses should reflect that.
ApplicantStack, the leading applicant tracking system and employee onboarding system, announced today the availability of its integration on ADP® Marketplace. ApplicantStack helps companies simplify the task of onboarding new employees and adding them to ADP Workforce Now® payroll.
This seamless integration with ADP Workforce Now payroll allows ApplicantStack hires to be automatically pushed over to ADP Workforce Now at a time of your choosing. No need to copy/paste your hire any more. When the integration pushes the hire to ADP Workforce Now, ApplicantStack sends all of the data about that hire. Simply log into your ADP Workforce Now account and see a list of hires pushed over from ApplicantStack. Users will have a chance to edit the hire, if needed, before pressing the submit button in ADP Workforce Now to add them to your payroll.
“We are thrilled to join the ADP Marketplace to help deliver this solution to small and mid-size employers,” said Nathan Shackles, CEO at ApplicantStack.
ADP Marketplace is a cloud-based HR A Store designed to help employers dynamically manage an ecosystem of enterprise applications from ADP and world-class partners. This enables companies of all sizes to extend the value of their workforce solutions seamlessly across their entire organizations via a secure, single-sign-on process.
ApplicantStack: the affordable, easy-to-use, full-featured recruiting and employee onboarding system trusted by 2,500+ companies since 2009 to automate and streamline their recruiting and onboarding process.
We spent our careers in human resources, bogged down with paperwork and craving more time and resources. Our goal is to provide organizations the tool we always wish we had. We created ApplicantStack, a simple, gets-the-job-done software that has everything companies need and nothing you don’t. It’s not another system to manage, but the tool that helps you manage your day.
ADP and ADP Workforce Now are registered trademarks of ADP, LLC.
While marketing, human resources, and job recruitment play different roles, their overall goals are the same. Attract and keep employees and consumers, so you can grow your business.
Competition for quality talent is stiff. The job market is tight. Unemployment is hovering at 4%, the lowest its been in years. In fact, the United States is currently enjoying “full employment,” as defined by the Federal Reserve. Forbes predicts that wages will increase to encourage comfortable employees to job-hop.
All of this is good news for job-seekers, but poses a real challenge for job recruitment. Posting on social channels and job boards will not be enough to find qualified candidates. As competition for talent increases, strategic companies are developing employment branding strategies to stand out from the crowd.
What Is Employment Branding?
Employment branding is an active, focused effort to define the market’s perception of what it is like to work at your company. It drives the kinds of candidates you attract.
A good employment branding strategy saves you time by cutting back on the number of unqualified or undesired applicants. It strengthens your company image and positions your company as a great place to work. It spells out your value proposition to applicants.
Sounds good, right?
Getting there isn’t easy. Employment branding requires collaboration. You have to tear down department silos. Managers and directors of marketing and human resources must work together towards a strategic goal. Unfortunately, any disruption in leadership or culture is going to be, well, disruptive. But the results are worth the efforts for your job recruitment process and your long-term growth.
How to Build an Employment Brand
All businesses need recruiting, human resources, and marketing to succeed and grow. These functions sculpt the business, increase profitability, and encourage growth. Your marketing team and your human resources department should keep the following in mind as they create your employment brand.
Have a marketing mindset
Develop applicant personas. You must understand the wants and needs of your potential employees so you can develop targeted employee value propositions. Rework your job descriptions so they appeal to individuals who have varying skill sets. We’re no longer in the age of the one-size-fits-all career page. Company details like culture, perks, work-life balance, and telecommuting options should be included (and promoted) in your job descriptions and company career pages.
Set a goal
What are you trying to accomplish with your employment branding strategy? Well-defined goals with trackable KPIs are needed to measure success. Don’t just try something and hope for the best. Be intentional with your marketing efforts.
Job descriptions, career site pages, and social media messages should be written with employment brand goals in mind. Broad, general messaging will attract resumes from every kind of applicant, including the less serious ones. Be specific in your job descriptions, and tailor them to match your employee personas. This will attract quality candidates who are right for your company, which in turn increases employee retention.
Unleash your marketing team
Traditional marketing channels are not off-limits. Get creative and use digital channels to support your brand. Videos showcasing company culture will appeal to viewers. Make sure you respond to reviews on forums like Yelp, Glassdoor, and Google. Remember, marketing tactics apply to candidates as well as potential customers.
If you haven’t invested in an applicant tracking system to optimize your job recruitment, now is the time. A good employment branding strategy will increase the number of applications you receive. An ATS is crucial for managing information, notes, and messages.
Applicant tracking systems won’t just keep you organized. You can use your system to automatically respond to resumes and increase the efficiency of the application process. Job candidates will remember your company as organized, professional, courteous, and responsive. In turn, this will enhance your employment brand reputation.
Measure and analyze
Your applicant tracking system can run and analyze reports on your efforts so you can put data insights into action. Are you getting a lot of unqualified applications? Perhaps your messaging isn’t specific enough, or you aren’t asking the right pre-screening questions. Your applicant tracking system can help you institute broad changes in moments.
Your employment brand should let people know that your company is a great place to work. Employment branding doesn’t happen at once. It requires buy-in and collaboration from many departments. If you pull together, you can attract a winning workforce.